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Multiple Intelligences: New Horizons in Theory and Practice by Howard E. Gardner
mobi |eng | 2008-07-30 | Author:Howard E. Gardner [Gardner, Howard E.]

Some of the questions seem practical in nature. Should we call for specialist teachers or train regular classroom teachers in the arts? Should we focus on one or two art ...
( Category: Psychology December 2,2017 )
iDisorder: Understanding Our Obsession with Technology and Overcoming Its Hold on Us by Larry D. Ph.D. Rosen
mobi |eng | 2012-03-26 | Author:Larry D. Ph.D. Rosen [Rosen, Larry D. Ph.D.]

EIGHT You Only Think You’re Dying When Pain Is Just Pain My co-worker Tammy is always telling me about these health problems she has. It seems like every time I ...
( Category: Social Sciences December 2,2017 )
A Bigger Prize: How We Can Do Better than the Competition by Margaret Heffernan
mobi, pdf |eng | 2014-04-07 | Author:Margaret Heffernan

PART III The Business of Winning CHAPTER 7 Clone Wars While many young engineers aspire to retirement at forty, Andy Hildebrand got his wish. He had spent eighteen years working ...
( Category: Business Culture December 2,2017 )
The Emotional Brain: The Mysterious Underpinnings of Emotional Life by Joseph Ledoux
mobi |eng | 2015-09-21 | Author:Joseph Ledoux

FIGURE 7–5 Brain Systems of Emotional Memory and Memory of Emotion. It is now common to think of the brain as containing a variety of different memory systems. Conscious, declarative ...
( Category: Mental Health December 2,2017 )
Cognitive Psychology and its Implications by John Anderson
mobi |eng | 2009-09-30 | Author:John Anderson [Anderson, John]

General Characteristics of Skill Acquisition | 247 FIGURE 9.4 Examples of the spatially transformed texts used in Kolers’s studies of the acquisition of reading skills. The asterisks indicate the starting ...
( Category: Psychology December 2,2017 )
Creating Minds: An Anatomy of Creativity as Seen Through the Lives of Freud, Einstein, Picasso, Stravinsky, Eliot, G by Howard E. Gardner
mobi |eng | 2011-12-05 | Author:Howard E. Gardner [Gardner, Howard E.]

7 T. S. ELIOT: THE MARGINAL MASTER Eliot, 1914 THE WASTE LAND RECOVERED IN 1968 A MANUSCRIPT long thought to be lost was located in the Berg Collection of the ...
( Category: Education & Teaching December 2,2017 )
Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing by Douglas Van Praet
mobi |eng | 2012-11-12 | Author:Douglas Van Praet [Van Praet, Douglas]

6 STEP THREE: LEAD THE IMAGINATION I dream my painting, and then I paint my dream. —Vincent van Gogh IN 1955 SHIRLEY POLYCOFF JOINED AD GIANT FOOTE, CONE & Belding ...
( Category: Marketing & Sales December 2,2017 )
The Consumer Mind: Brand Perception and the Implications for Marketers by Pepe Martinez
mobi |eng | 2012-06-02 | Author:Pepe Martinez [Martinez, Pepe]

The consumer and decision making This dynamic between the frontal lobe and the limbic system is present every day in the decisions we consumers make with regard to consuming brands, ...
( Category: Marketing & Sales December 2,2017 )
Predicting and Changing Behavior: The Reasoned Action Approach by Martin Fishbein & Icek Ajzen
mobi |eng | 2011-02-13 | Author:Martin Fishbein & Icek Ajzen

Fazio’s Mode Model The most sophisticated attempt to deal with the processes whereby general attitudes may influence performance of specific behaviors can be found in Fazio’s (1986; 1990a; 1995; Fazio ...
( Category: Psychology & Counseling December 2,2017 )
Brain Rules (Updated and Expanded): 12 Principles for Surviving and Thriving at Work, Home, and School by John Medina
mobi |eng | 2014-04-21 | Author:John Medina

After encoding, working memory kicks in What happens to declarative information after those first few moments of encoding? We have the ability to hold it in our memory for a ...
( Category: Behavioral Sciences December 2,2017 )
The Invisible Gorilla: And Other Ways Our Intuition Deceives Us by Christopher Chabris & Daniel Simons
mobi |eng | 2010-06-04 | Author:Christopher Chabris & Daniel Simons [Chabris, Christopher]

And Then What Happened? The illusory perception of causes from correlations is closely tied to the appeal of stories. When we hear that teens are listening to sexually explicit music ...
( Category: Psychology December 2,2017 )
Group Processes (Frontiers of Social Psychology) by John M. Levine
mobi |eng | 2012-10-11 | Author:John M. Levine

Implications and Future Directions One of the main implications of this review is that group decision making theory and research is alive and well. Research from various disciplines and vantage ...
( Category: Psychology & Counseling December 2,2017 )
Thinking: The New Science of Decision-Making, Problem-Solving, and Prediction in Life and Markets (Best of Edge Series) by John Brockman
mobi |eng | 2013-10-28 | Author:John Brockman

11 A Sense of Cleanliness Simone Schnall Director, Cambridge Embodied Cognition and Emotion Laboratory; University Senior Lecturer, Department of Social and Developmental Psychology, Cambridge. I am a social psychologist, and ...
( Category: Business & Money December 2,2017 )
Walden Two by B.F. Skinner
mobi |eng | 2010-04-09 | Author:B.F. Skinner [Skinner, B.F.]

20 FRAZIER led us in the direction of the personal rooms, and I hoped that we might be going to his own quarters, which I was curious to see. But ...
( Category: Science Fiction December 2,2017 )
Consuming Instinct, The: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal about Human Nature by Gad Saad
mobi |eng | 2011-06-21 | Author:Gad Saad [Saad, Gad]

Universal Response to Fear Appeals Fear appeals are one of the most frequently used tools in public service announcements, especially ones dealing with public safety (e.g., drinking and driving) or ...
( Category: Marketing & Sales December 2,2017 )

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